website

At the beginning of 2018, D'Aria Propiedades contacted us for the complete redesign of their web platform. The central purpose of this initiative was to create a platform that placed special emphasis on the mobile experience, with the clear goal of providing a closer, user-friendly, and functional experience for their users.

Requirements and initial contact

Understanding the business

As our first entry into the real estate market in Buenos Aires, we had to face a significant learning curve regarding the dynamics and structures unique to this sector. We familiarized ourselves with industry data brokers and CRM systems and immersed ourselves in relevant documentation to gain a deeper understanding of the technical feasibility our proposal should consider. In addition to this, the product owner shared essential business information, allowing us to progress in data collection, conduct preliminary analyses, and gather the necessary information to carry out the initial interviews and surveys.

The platform and its users

Empathizing with our users

We started by conducting a heuristic evaluation of the platform and listed the main problems we encountered. The most critical issues were identified in the mobile version, where some visual elements overlapped and made the content inaccessible to some users. We also found significant room for improvement in information architecture, tone, navigation, visual hierarchy, the number of elements, and actions per view. In addition to this, we incorporated site analytics, insights from the marketing team about the users, market data, and initial findings from surveys and interviews.

Ideating proposals

Design and iterate

Medium-quality designs of the D'aria redesign

During various meetings and workshops, we shared our key learnings, identified the core functionalities, and began developing the initial wireframes of the platform. In a process of ongoing collaboration, we built and refined the content and wireframes until we gained approval from the entire team. This way, we progressed to add more detail and define the visual style that aligned with our user personas.

Pulishing the details

Prototyping and iterating

High-quality mobile views of the D'aria redesign

We added more detail to the main views and components to achieve a friendly, accessible, and clean design that also conveyed and differentiated the D'Aria Propiedades brand. Understanding that over 70% of the site's traffic was from mobile devices, we prioritized this device for the final design and user experience testing and approvals.

High-quality desktop design view of D'aria Propiedades, featuring the home page on the left and a list of properties with the search and filtering bar on the right

High-quality desktop design view of D'aria Propiedades, showing the product card for a house on the left and the map search view on the right

Subsequently, thanks to our atomic design strategy, we proceeded to adapt and meticulously adjust our components and designs to fit larger screen devices. This approach allowed us to optimize the user experience on tablets and desktop computers, ensuring smooth navigation and an appealing visual presentation on these larger devices. Through this refinement phase, we achieved visual and functional cohesion across all screen sizes, thus providing a consistent and satisfying experience to our users, regardless of the device they use.

D’aria Propiedades