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Hello, I'm Fabián Moreno — a Product Designer with 14 years in design, more than a decade of it focused on UX and product. I've designed and led product work for companies like Toyota, IKEA, Movistar, Telecom, Aramco and Keralty, across PropTech, HealthTech, Fintech and TechEd.

I led the product design team at Quiena Inversiones, improving the investment experience on Wall Street.

Through Flyware Labs, I also consult on aviation products. I advised the design team of a Mexican airline on a ground-operations and passenger-planning platform: reviewing flows, uncovering missing states and edge cases, and refining user stories with the team.

I work end to end: discovery, research and opportunity framing, through UX/UI, prototyping, testing, design systems and handoff. I also build — this site is designed and coded by me in Astro and Tailwind — and I bring AI tools into my daily design process to move faster through analysis, exploration and production.

I hold a Master's in Communication Design Theory from FADU, Universidad de Buenos Aires.