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By mid-May 2023, I began the management and design of the MVP for a new platform that offers a solution to optimize the management and commercialization of medications, supplies, disposables, medical devices, equipment, and accessories.

Discover and empathize

Understanding the business

We started from scratch, understanding the business, the value proposition, and the project scope. To do this, we held various meetings and workshops to align on definitions, users, and core functionalities for the entire team. With this, we began sketching the high-level flows required for the features and the business-specific logics.

Define and ideate

Initial insights, ideas, and solutions

The most significant challenge of the project was time. Therefore, in collaboration with the product owner, we decided to conduct a quick research process and focus on having a functional version as soon as possible. It was necessary to design the basic brand elements such as the color palette, typography, logo, and basic applications. This was also crucial for designing high-quality wireframes and final flows.

Prototype and iterate

Components and navigation flows.

Preview of all UI components for Trocando

I designed the necessary components for the first version of our Design System. I created the Handoff with all the detailed documentation for the development team and validated the technical feasibility of the MVP with the development team to identify the main risks and product tracking.

As we progressed with mid-fidelity testing, the need to refine a brand redesign proposal became evident. Therefore, we organized a Brand Sprint to align on the imagery and definition of Quiena as a brand. This helped us come together and decide on an initial version of Quiena's Brand Guidelines.

Pharma Marketplace